وظائف خالية مسؤول تطوير محركات بحث اول - Senior SEO Specialist - الرياض - المملكة العربية السعودية

:Job brief

• An SEO/SEM expert to manage all search engine optimization and marketing activities.

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Conduct thorough technical SEO audits of websites to identify areas for improvement and provide recommendations for optimization
• Implement technical SEO best practices, including optimizing website structure and code, improving website speed and performance, and ensuring mobile-friendliness
• Collaborate with content teams to ensure that content is optimized for search engines and aligned with SEO strategies
• Monitor and analyze website traffic, rankings, and other metrics to identify opportunities for improvement and track progress over time
• Stay up-to-date with the latest trends and best practices in technical SEO and search engine algorithms
• Work closely with development teams to implement technical SEO changes and ensure that website updates don’t negatively impact SEO performance
• Create and maintain technical SEO documentation and guidelines for internal teams and stakeholders
• Provide technical SEO support and guidance to other members of the marketing team as needed

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Semrush)
• Experience with bid management tools
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Experience with site architecture and HTML markup
• Familiarity with technical SEO tools like Screaming Frog
• Ability to troubleshoot and debug SEO issues
• Proficiency in optimizing site speed and performance
• In-depth knowledge of schema markup
• Understanding of server and hosting configurations
• Expertise in URL structure and redirect management
• Experience with multilingual SEO
• Knowledge of SEO for Magento CMS platform

• experience level : senior (3-8) years
• previous experience in retail industry
• previous experience in saudi market
• Previous experience in Magento Platform

- 3-‎8 سنوات خبرة

- مؤهل عالي

- تسويق ومبيعات